Find your voice · Fix your voice · Evolve your voice
Never get your voice wrong again... no matter who writes your copy
Brand Voice Creation & Brand Voice Guides
for businesses and entrepreneurs
Look, you can get 93 blogs at the push of prompt, but...
If every new line of copy leaves you feeling flatter than a steam-pressed pancake....
Maybe the writing isn't the problem.
Maybe the problem is not knowing how you sound.
Because somewhere between scaling, delegating, and trying to keep up with algorithms — it's easy to lose what made people want to listen to you in the first place:
Your voice.
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Maybe the reason nothing sounds right anymore is because you've outgrown who you were.
And now all your content sounds like it could have come from anyone.
Because it could.
And it's making your brand forgettable.
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It's time to lean into what makes your voice different.
And it's time to define what that means.
"I have a very difficult voice to write for — and our last three writers have all nailed their first drafts. What was a typically frustrating, costly, and time-wasting experience is no more."
Todd Herman — Author "The Alter Ego Effect" | Entrepreneur
You can't vibe code a voice.
You may have noticed that AI stinks at knowing who you are. It turns you into a cheap knock-off of yourself and minimizes your best assets... and every update drags you closer to the blob of averages.
This is why my process is different.
No avatars. No prompts. No generic archetypes.
We start with you — your identity, your instincts, the patterns you've never noticed. The stuff that's there but you didn't know had a name.
Then we bring it front and center.
Because your brand's voice isn't something we invent. It's something we unleash.
Within four days, you'll have a documented voice system that you or your writers can follow, and AI can actually use. Not vibes. Actual rules.
This is how you make your brand worth listening to.
"The split second Justin gave me my brand voice persona, I knew I'd never have a problem writing again."
Michelle Warner — CEO, TheMichelleWarner.com
I'm Justin Blackman — the guy who keeps your voice on brand, even if you're not the one writing.
I've written for more than 549 people and brands across more categories than you can imagine.
Personal, corporate, eComm, SaaS, finance, health, and everything in between.
I find the little things that make the difference.
Sure, your words — but also your style, your formatting, your perspective, your rhythm, your stance, and your entire brand identity. All the things hiding beneath, between, and behind your words. Even your emojis and GIFs.
This is the deep stuff that most agencies skip and other writers don't even know exists.
The TL;DR version...
I make you sound like you, better
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Two ways to get your voice right, fast
Voice Finders for entrepreneurs and founders, Brand Voice Guides for teams and companies
MOST POPULAR:
FOR FOUNDERS & ENTREPRENEURS
Voice Finder Session
A 2-hour working session to find and develop your brand voice and unique perspective. This is the ultimate way to understand what makes you stand out on stage, in life, and on paper — no prep required.
You show up, I do the work.
Timeline: 2-4 days
Starting at $2,500
THE FULL SYSTEM:
FOR COMPANIES, TEAMS & BRANDS
Brand Voice Guides
The complete playbook for documenting your exact voice and style. Vocabulary, tone, cadence, platform guidance, formatting, templates, and rewrites...
This is everything your team (real or robotic) needs to stay on brand.
We can even build your voice from scratch.
Timeline: 2-5 weeks
Starting at $4,000
MOST POPULAR
Voice Finder Session
A 2-hour working session to find and develop your brand voice and unique perspective. This is the ultimate way to understand what makes you stand out on stage, in life, and on paper — no prep required.
You show up, I do the work.
Timeline: 2-4 days
Starting at $2,500
THE FULL SYSTEM
Brand Voice Guides
The complete playbook for documenting your exact voice and style. Vocabulary, tone, cadence, platform guidance, formatting, templates, and rewrites...
This is everything your team (real or robotic) needs to stay on brand.
We can even build your voice from scratch.
Timeline: 2-5 weeks
Starting at $4,000
"Nothing — and I mean nothing — has come anywhere close to the results I got from a single Voice Finder Session with Justin.
His process will show you things about your own voice you never knew existed."
Daniel Throssell | PersuasivePage.com
Let's give your brand a voice worth listening to.
I work with a small number of entrepreneurs and brands each month — people who are serious about finding their voice and finally ready to do something about it.
If that's you, apply for a Voice Finder Session. Tell me a little about where you are and what's the challenge you're facing today, and I'll get back to you within 2 business days.
Make your voice as strong as your brand
Bigger impact, bigger stages, bigger audience, bigger legacy — they all start with a great brand voice.
Let's make yours unmistakable.
