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Brand Voice & Copy Tips
Come for the brilliance, stay for the shenanigans.
The Headline Project: 100 Headlines For 100 Days
The Headline Project was a 2017 experiment where I wrote 100 headlines every day for 100 days to see how it would affect my brain. (It broke it.)
You can see exactly how it played out in this archive… and how it changed my career and life.
What A Brand Voice Guide Should Include (That Most Templates Miss)
“Conversational, authentic & witty” describes about 8 billion people. A brand voice guide that works captures the specific patterns that make you recognizable, and the reasoning behind them. Here’s what to include.
How To Humanize AI Content: Teach it what you’re willing to say
“Sound more human” is the wrong instruction to give AI. It doesn’t need to sound human — it needs to sound like a particular one. Here’s how to teach it to write more like you based on some of your individual (and sometimes irrational) decisions.
How Copy Chief’s Founder Finally Got His Brand to Speak for Itself
When your name is the brand, growth can feel like a trap. Copy Chief founder Kevin Rogers had 15 people on his team — and no reliable way to keep the voice consistent when he stepped back. Here’s how we gave his brand a life of its own, and what it means for any founder tired of being the single point for everything their company says.
Is It OK To Swear In Your Copy? (And How To Do It Well)
Ever wonder why some compound curse words sound better than others? It’s because there are rules. Discover the vowel patterns and sound principles that make words like ‘sh*tgibbon’ work – so you can apply these same rules to your everyday writing.
Should Your Brand Voice Remain Consistent Across Channels?
You’ve heard that brand voice should stay consistent everywhere. But what if that’s actually hurting your business? Here’s my take — with examples.
Brand Archetypes vs. Brand Voice: The Critical Difference Copywriters Should Know Beyond Jung’s 12 Characters
Here’s why Jung’s 12 archetypes fall short when defining brand voice. Discover the crucial differences between character and communication that every smart copywriter and marketer should know to elevate their voice beyond simplistic personality models.
