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Brand Voice & Copy Tips
Come for the brilliance, stay for the shenanigans.
Brand Voice Analysis Of Carmy’s Monologue In “The Bear”
A brand voice analysis of one of the best TV monologues in recent history. Notice how the cadence plays a MAJOR role in confidence vs. sadness.
When & Where To Use First Names In Your Emails (Plus A Writing Tip From “The Princess Bride”)
Ever wonder how often and where you should use someone’s first name in an email? Here’s a tip from one of the most memorable movie quotes of all time.
Resurrecting The Lost Art Of The Mix Tape (and how to make playlists better)
A little lesson from nostalgia on why sometimes less is better — and the value of connection with your content over mass consumption of a never-ending playlist.
I Studied The Fast-Talking Style Of “Gilmore Girls” Way Too Closely & Here’s What I Found…
A brand voice breakdown of the quick & witty dialect of The Gilmore Girls
How To Break The Rules: Lessons Learned From Wile. E. Coyote
There were 9 very specific rules for writing the Wile E. Coyote and Roadrunner cartoons. It would have broken most copywriters, but here’s how the select few made it famous.
Pretty Fly Copy Is Now Justin Blackman
Wondering why I changed my site from Pretty Fly Copy to Justin Blackman? Besides the obvious reason that it’s my name, there’s a small story behind the move…
