by Justin Blackman | Brand Voice, Copywriting
What I’m about to say will go against most of what you see on LinkedIn, and I swear I’m not just saying this for the likes. (Because this is a blog and it has no algorithm.) You might not agree with it… but I’m 99% sure I’m right. And I have... 
by Justin Blackman | Brand Voice, Copywriting
The Archetype Misconception Every few months, I hear someone define archetypes as a brand voice and it makes my soul leave my body. It goes on a lil’ journey to find a very stabby sword juuuuust in case we fight. It used to be that I wanted to attack, but these... 
by Justin Blackman | Brand Voice
(for writing nerds) Ever get so caught up in a TV scene that it sticks with you for a month? That happened to me with The Bear. I got so drawn in by the first season’s finale monologue that I ran a brand voice analysis on it to see what I could find — and I...
